DA COMUNICAÇÃO E O SEU IMPACTO NO CONTEXTO DA PANDEMIA DO COVID 19, EM MOÇAMBIQUE

Abstract

This article summarizes an analysis of effective and functional public communication as a mechanism for behavior change in the context of the COVID-19 pandemic in Mozambique. The reflection is based on the government's exhortations, particularly through the Ministry of Health (MISAU) and presidential speeches, in the three initial phases. Considering the information conveyed by the media, on the one hand, and the cultural, social and economic reality of the country, on the other, this article argues that effective and functional public communication is a central instrument for controlling and combating of the pandemic. In this context, particular attention is paid to the most vulnerable social groups that do not have the means to access and follow information and advice from the most common media such as television stations, radio stations, including community stations, newspapers, magazines and cyber media such as emails, WhatsApp, portals, SMS, among others.